My chosen target for the ad included St. George, Cedar City, Mesquite, Las Vegas and Los Angeles. That is where most of the poeple coming to St. George to go rock climbing is coming from, that is based on what people that does go rock climbing on a regular bases has told me. The age gap is pretty high, but it is within the range of my personas, I also happen to know people between the ages of 21 to almost 60 that is interested in this hobby and that would be the reason for why it is so broad.
In class we talked about call to action. I did not mention that they should like the page, or anything else, because the name of the facebook page is explanatory, and the is a big "like" button right next to it. The caption simply says "Do you like the Red Mountains as much as we do?" Because that is what St. George is known for, and that is where the action is happening. i do feel like this would still get people to like the page, and if not i hope the awesome picture will persuade them.
