onsdag 4. mai 2016

Fb Campaign Final Analysis.


I am so happy for all of you guys out there that has had a successful campaign, yay for you! 
I had a very negative experience with mine, nonetheless a learning experience.  

I took over the page that at the time was called crawlfest, not called Southern Utah 4x4 Trails. It has been treated as a personal page and the people that created has used it to post personal pictures and videos whenever they have been out rock climbing. Their page has likes from friends and family, and an astonishing almost 2000 poeple liking it. But most of these people seem to not care much about the content, just the creators of the page. I got  very little response and low reach compared to the people that has liked it. Except my selfie, my reach went from 200 to over 500, on a selfie with a snapchat filter sponsored by jeep, with a caption encouraging people to post their pictures as well. 

I have had 2-3 likes on my posts, no comments. My data analysis looks good, because the week before was around 0 on everything. 

My tip would be to start this this page all over, and do it the way it was intended to be used in the first place and attract people that was in the target audience, and people that is interested in the subject. Starting it as a resource page, rather than a personal page and start with a clean slate. I believe that the people that are really interested will like the new page as well if we promote it. 

I am sure this is not the last page I will ever be in charge of, and I will take this as a learning experience. Next time will be a hit.


Final

The Lewinsky scandal is not unfamiliar to me, I was not very old when this broke in the media but I still remember it. I do agree with her that she got worldwide attention and this was overexposed in the media.
As an almost-22-year-old I know that this is the time of my life where I can and will make the most mistakes, and hopefully learn from them. I have learned terms like accountability, responsibility and consequences, and I am sure that when she got her job in the white house she know them too. Sleeping with a married man over twice her age that also happen to be the president of the United States, you know there is going to be consequences. 

Back in 1998 something going viral was definitely new, and I believe that this scandal was one of the first ones of its kind when it comes to media coverage. But we now live in 2016, online bullying and shaming are not unfamiliar, and I do believe we are desensitized on the matter. Do we care? maybe. I rarely do. People can have their 15 minutes of fame, and it genuinely does not make a difference in my life. We are so exposed to "big news" all the time, people mess up all the time, and we literally cannot care about everything.

I believe that it is easy to hide behind an anonymous screen, and it is easy to forget that the target of all the mean comments and shameful remarks is an actual person, and therefor showing compassion is not always that easy. The golden rule says that you should treat people the way you want to be treated, and I think that would make the online world a better place, or even only say the words you would be comfortable face to face.

I have personally called out a few bullies online, I was never the target but some close friends were. Calling them out in the comment section usually does not help. I think some of that compassion also has to be for the bully that also does not want to be humiliated. i have sent personal messages just letting them know that what they are doing is not OK or acceptable. Other times, I have reported them to whatever social media platform is being used. I do feel like there is not much else to do. And that is probably in the fear of having the target move over to me. Like everyone else, I do not want to be the center of ridicule. That is the selfish thing to do, and you can call me a coward, I do not wake up every day with a goal of pleasing the internet, but the people around me. The rest seem to irrelevant.